Joke? Why. I guess you don't like it...
It sounds silly and basically unprofessional, like Fairlight aren't really taking things seriously. It's frivolous without giving any feeling for what the control does.
By contrast even Moog's frivolous excesses since Bob Moog died succeed in communicating something meaningful.
To me, it rings alarm bells. I wonder how things like this would sound to people less well disposed towards the new Fairlight than I am and in need of being won over.